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WhatsHappeningBirmingham.com & App is owned & operated by First Impressions Marketing Group, LLC. First Impressions Marketing Group, LLC is a Birmingham, Alabama media & marketing company that specializes in promotions, event planning, market research, and consulting. The company, founded in 2007 by President Jarvis Escott, has provided marketing services to over 75,000 events and businesses locally, regionally, and nationally. The company has received several awards from the Birmingham Business Journal and Summit Media. In 2010, the company launched WhatsHappeningBirmingham.com. This site informs people daily of "what's happening" in the Birmingham metro area when it comes to news, events, and local businesses. In 2013, the company launched “What’s Happening Birmingham” App on iPhone, iPad and Android. . In August 2021, President Jarvis Escott completed the Roots Capacity Building Program. In September 2021, the company gained certification from the Alabama Department of Economic and Community Affairs Office of Minority Business Enterprise as a minority owned business.
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